Apple

iPhone, services, devices

Current Price

$333.69

Market Cap

$4.90T

Revenue

$466.8B

Net Income

$128.9B

Net Margin

27.6%

Valuation Models

The valuations below are produced using established corporate finance methodologies. They are intended for educational and informational purposes only and should not be interpreted as investment advice.

Risk & Expected Return — What return should investors require?

Capital Asset Pricing Model (CAPM)

10.5%

Required return

Estimates the return investors require based on systematic market risk.

Weighted Average Cost of Capital (WACC)

10.4%

Discount rate

Estimates the company's blended cost of capital from equity and after-tax debt.

Market Valuation — How is the market pricing this company?

Price-to-Earnings (P/E)

$238.27

Estimated fair value

Estimates fair value using the company's historical P/E multiple.

Price-to-Earnings-to-Growth (PEG)

$147.71

Estimated fair value

Estimates fair value using the PEG ratio and historical earnings growth.

Price-to-Book (P/B)

$271.63

Estimated fair value

Estimates fair value using the company's historical Price-to-Book multiple.

Price-to-Sales (P/S)

$205.99

Estimated fair value

Estimates fair value using the company's historical Price-to-Sales multiple.

Enterprise Value-to-Sales (EV/Sales)

$209.44

Estimated fair value

Estimates fair value using the company's historical EV/Sales multiple.

Enterprise Value-to-EBITDA (EV/EBITDA)

$229.21

Estimated fair value

Estimates fair value using the company's historical EV/EBITDA multiple.

Enterprise Value-to-EBIT (EV/EBIT)

$235.90

Estimated fair value

Estimates fair value using the company's historical EV/EBIT multiple.

Earnings Yield (EBIT/EV)

3.2%

Expected earnings yield

Measures operating earnings generated for each dollar of enterprise value.

Enterprise Value-to-Free Cash Flow (EV/FCF)

$191.89

Estimated fair value

Estimates fair value using the company's historical EV/FCF multiple.

Price-to-Free Cash Flow (P/FCF)

$239.88

Estimated fair value

Estimates fair value using the company's historical P/FCF multiple.

Enterprise Value-to-Invested Capital (EV/IC)

$178.09

Estimated fair value

Estimates fair value using the company's historical EV/Invested Capital multiple.

Intrinsic Valuation — What is the business worth?

Discounted Cash Flow (DCF)

$180.72

Intrinsic value

Estimates today's value from future cash flows.

Scenario DCF

$194.91

Estimated fair value

Estimates fair value using bear, base and bull scenarios.

Monte Carlo DCF

$179.18

Estimated fair value

Estimates fair value by simulating thousands of possible DCF outcomes.

Reverse DCF

27.0%

Implied growth rate

Calculates the growth investors expect at today's stock price.

Adjusted Present Value (APV)

$190.13

Intrinsic value

Values the business first on its own, then adds the value created by debt financing.

Earnings Power Value (EPV)

$75.99

No-growth value

Values the company assuming earnings never grow.

Economic Value Added (EVA)

$158.95

Intrinsic value

Values the company based on profits above its cost of capital.

Residual Income Valuation

$1374.08

Intrinsic value

Values the company using book value and future residual profits.

Gordon Growth Dividend Discount Model (DDM)

$22.39

Estimated fair value

Estimates fair value from expected future dividends.

Shareholder Yield

$142.87

Estimated fair value

Estimates fair value from dividends and net share repurchases using a target shareholder yield.

Graham Number Valuation

$34.11

Conservative fair value

Estimates a conservative fair value using earnings and book value.

Business Quality & Growth — Is this a good business?

Reinvestment Growth Model

-17.1%

Expected growth

Estimates future growth from reinvestment and profitability.

ROIC vs. WACC Analysis

89.3%

Value creation

Measures whether returns on invested capital exceed the cost of capital.

Return on Equity (ROE) & DuPont Analysis

119.9%

Business quality

Breaks ROE into profitability, asset efficiency and financial leverage.